Close Dialog Window
Close Dialog Window
Latest News
Lee Vanden Busch
2comments E3 2011: Microsoft Wants to Entertain You
Posted Mon 6th Jun 2011 4:09pm by Lee Vanden Busch
Microsoft VP says expect an Entertainment focus at this year’s E3
If you’re wondering what to expect from Microsoft at its E3 press conference later today, here’s a hint from Corporate Vice President Frank Shaw : “Xbox = entertainment.”
In a blog posted last week, Shaw explained how the Xbox brand and machine has changed since its launch 10 years ago, and how Microsoft wants to use that change in the future. “Case in point: Xbox and entertainment. For the last ten years at Microsoft, we’ve been turning up the heat on how we think about Xbox, and next week at E3 you will get a chance to see how far we’ve come.”
“Entertainment” is a bit of a vague term, but in this sense, Shaw is referring to the fact that gaming is no longer the sole focus of the Xbox: 
"Let’s look at the numbers and then take a look at what they mean and what the future holds. Just for starters, we’ve sold more than 53m Xbox 360 consoles, and Xbox has been the top-selling console in the last year. There are more than 30m Xbox Live members. And more than 10m Kinects have sold to date. Those are pretty big numbers for a device that, until recently, had primarily been purchased by hardcore gamers. But something interesting has happened in the last few years. While people are still playing a ton of video games, 40 percent of all Xbox activity now is non-game.”
Sony has long positioned the Playstation 3 as the device that does everything, but it looks like Microsoft wants you to know that the 360 can do a lot too.
Xbox: Now That's Entertainment (The Official Microsoft Blog)

Comment on this Article

E-Mail Address:
Will not be displayed to other users


Please enter the letters and numbers you see displayed in the above image.
The letters are not case sensitive.

Date Posted 08/07/2015 9:39am
Furrealz? That's maluelovsry good to know.
Date Posted 08/07/2015 3:48am
I have just lodged a query with the FPB here in South Africa:Let us see if they rnesopd:I attach a copy of the correspondence:Dear Sir/Madam,Could you be so kind as to inform me what progress has been made on the classification of the PC game distributed by Steam, Mark of the Ninja.The game has been submitted for classification over 3 months ago and to date no progress has been forthcoming.It is with total embarassment that the online community and game developers inform us that we are the only country IN THE WORLD who are unable to purchase this game via legimate means due to the fact that our classifications board (and I blush as I write this) has been sitting on the application for months on end and the only response they receive is it is in progress .I personally find this as a South African, extremely embarassing and highly unprofessional.Could you please be so kind as to give me, a South African tax paying citizen an update on your progress and intended release time for the classification.Yours faithfully##### ######South Africa
Page 1 of 1

Battlefield 3Review The GK Say Batman: Arkham CityReview The Awesomenauts AgendaInterview with Robin Meijer Gears of WarReview Child of EdenReview

Proud supporter of GamesAid
The Games Tribe
Game KudosCopyright © 2010 Game Kudos Ltd. All rights reserved.
By continuing use of this site, you agree to be bound by our Terms of Use and Acceptable Use Policy
Jobs @ GK | Advertising @ GK | PR @ GK |About Us | E-Mail Support | Acceptable Use Policy | Privacy Policy | Terms of Use